Corporate Experience

Visual Media Specialist, Jacobs, 2021 – Present

As part of Jacobs’s Telecommunications business I am a member of the marketing and sales team, which creates content for presentations, proposals, trade shows, social media, and the corporate web site. My primary role is filming and editing one to three minute videos highlighting project work and interviews featuring key employees and clients of these jobs. I am also the primary photographer and I maintain the image library for the Telecommunications group.

Contract Employer Branding Specialist, AAA Club Alliance, 2020 – 2021

Worked as a contract graphic designer and photographer for AAA’s HR Talent Acquisition team. Led photo and film shoots of employees, utilizing the assets to create content for social media and the web. Created HTML5 banner advertisements, in-store flyers and other visual assets for recruiting.

Senior Employment Branding Specialist, Amtrak, 2015 – 2020

Conceptualized and created eLearning content, including Amtrak’s New Employee Orientation, a six module course that introduces new employees to the company by simulating a train journey around the country. Held focus groups to perform a needs analysis to ensure the course met the needs of the business, storyboarded an immersive learning experience, spearheaded the visual look and feel, and brought it to life using Articulate Storyline and Adobe Premiere. Photographed and video recorded the actual journey that the course simulated to bring an engaging and realistic experience to the learner.

Designed PowerPoint and Word templates, posters, brochures, flyers, safety and project highlight videos, learning guides for managers and new hires. Ensured all work met Amtrak brand guidelines and appropriate Tone of Voice.

Designed and implemented a new Amtrak Careers website, starting from wireframes and mockups all the way to build out in the selected Content Management System. Assessed existing site for missing information and created new content to fill these gaps. Rewrote old content and refreshed all imagery with new photography to create a fully functional and user friendly website.

Partnered with Amtrak’s Corporate Communications and Marketing teams to present a unified brand message to customers over social media. Designed, photographed, filmed, and crafted unique content for social media and the web. Maintained a content calendar and posted social content to coincide with projects and hiring needs while promoting Amtrak’s Employer Value Proposition and diversity goals. Evaluated analytics and performed A/B testing to repeat successful campaigns. Maintained the Amtrak company LinkedIn, and Amtrak Careers on Facebook, Twitter, and Instagram.

Multimedia Designer, Fujifilm North America, 2008 – 2015

Served as a graphic designer in a highly diverse corporate environment, utilizing my skills in web, print, motion design, and photography to create, design and maintain various company-owned websites and advertising campaigns for Fujifilm’s digital camera line. Created web ad banners and HTML marketing emails, corporate and product videos for tradeshows, presentations, and video billboards for Times Square. Created tutorials and how-to videos for customers to learn how to use our photo gift creation websites and kiosks.

Freelance & Volunteer Experience

My written and photographic body of work representing travel and history have been published in newspapers, books, and magazines throughout the United States and abroad. Topics of published articles include architecture history in New York and Detroit, instructional guides on modern digital photographic techniques, abandoned infrastructure in the Chornobyl exclusion zone, and the art of the Stockholm Tunnelbana.

I previously volunteered with the Hopewell Depot Museum in Hopewell Junction, New York, formulating and designing a series of interpretive panels highlighting local history for permanent exhibit.

I was previously a volunteer boarder with the Dogs on Deployment program.

I am currently a volunteer speaking partner with ENGin, which supports Ukrainians learning to speak English.